One of the most common questions from potential buyers on WatchChoice.com was not about the luxury watch or pre owned watch they had found for sale on the site but about how they could make themselves comfortable the watch dealer selling the watch was a business they could safely do business with. To help out their customers, WatchChoice.com decided to put together a 45 page in-depth guide to buying luxury watches online and make it available for free download to anyone visiting the site. The guide is called “Buy the Watch and the Seller” to remind buyers that it is just as important to research the seller of the watch as it is to research the watch you are buying.
Glenn Palmer, WatchChoice.com’s Managing Director, knows from from his own experience that sending money across the world or even within your own country for a luxury Swiss or German watch or even a pre owned watch you haven’t been able to put on your wrist can cause a fair degree of anxiety. “The guide provides dozens of tips in an easy-to-follow format and gives buyers practical actions they can follow without leaving their computers” says Palmer.
The first section of the eBook caters for those new to luxury watches and covers the basics of buying luxury watches such as the different types of mechanical watch movements, the importance of the number of jewels and resale values. The second section talks about knowing the total price of your watch purchase so that costs such as shipping and handling costs and import duties if you are buying from outside your country are included in your total price. Warranties are also covered in this section and the various types of warranties and the real protection they give you are discussed. This section also gives some tips on how to spot a fake luxury watch and the tactics of luxury watch imposters.
The final section covers finding the best online luxury watch seller and talks about the importance of sellers displaying multiple contact channels and being clear about their policies on returns and authenticity. It also includes the protection offered by all the various payment types such as credit cards, wire transfers and escrow as well as looking at the security of the seller’s website, identity fraud and third party rating services such as BBBOnline.
Palmer said he believed “it was time that buyers were given access to comprehensive and easy to follow tips on buying luxury watch brands online. We hope our eBook and simple checklists will help buyers feel more comfortable when they come to make their next online luxury watch purchase.
The Luxury Watch Buying Guide can be downloaded free from WatchChoice.com.
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Filed under: jewelry