The most popular and fastest growing trend regarding jewelry today is that of Italian charms. The trend was started in Italy in the 1980s. It spread widely after soccer players were seen sporting the modular bracelets that represented their individual country’s colors. The trend spilled over to the United States in the 1990s by American tourists and has only spread like wildfire since.
Each bracelet consists of 18 interchangeable rectangular stainless steel links. The Italian charm starter bracelet consisting of blank links allows for a complete look. Each link is a standardized size, which allows for a multitude of companies to provide charms at various rates. Unlike traditional charm bracelets that dangle. The Italian charm bracelet is a modular unit that can be changed according to an individual’s changing interests.
Charms may be used to represent anything. The most common charm representations are hobbies, careers, family, interests, etc. The modular nature of the bracelet allows for each individual to create a bracelet that is unique.
Charms were originally made by soldering a charm onto the bottom of the link. However, high quality charms are made through an enamel process. This process can produce charms in full color and provides for a wider variety of charms. However, the process is expensive, so it is reserved for the highest selling charms. The individuality of the bracelet, though, often creates a desire for more customized charms. Therefore, new, less expensive, methods for producing individual charms had to be discovered.
One method that has been found to produce charms less expensively involves laser technology. Lasers are used to permanently etch a design onto the surface of stainless steel. These charms are less expensive than the enamel charms. Laser technology also allows for the customization of charms. A fully customized and individualized laser charm can be bought between to a piece.
Further customization can also be done for a slightly higher cost. This customization allows for a photograph to be used to produce a charm through two methods. In the first method, a photograph is mounted to the stainless steel and a seal is placed over the photograph to preserve it. The second method involves transferring the image to the surface of the link through a process known as dye-sublimation.
The trend of Italian charms has spread to other merchandise in recent years. The modular links can now be found on anklets, key chains, earrings and necklaces.
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