Italian charms are the latest and most popular trend in the jewelry industry. The trend began in the mid 1980s in Italy. The craze spread so fast that soccer players have been known to wear bracelets that reflected their country’s colors. The trend spread to the United States after American tourists became enamored with the style.
An Italian charm starter bracelet consists of 18 blank individual rectangular links. Standardized sizing allows for each piece to be interchangeable with any Italian charm. Unlike traditional charm bracelets that dangle off a chain, the Italian charm bracelet allows for a complete look that can be changed depending on the wearer’s mood and/or changing interests.
Charms may be used to represent anything. The most common charm representations are hobbies, careers, family, interests, etc. The modular nature of the bracelet allows for each individual to create a bracelet that is unique.
The original charms were made by permanently soldering or etching a design onto the surface of the stainless steel. More recently, the most common charms are made through an enamel process that allows for full color. This enamel process can be quite expensive though, so it is used only for charms that will be sold in large quantities. However, even though thousands of different charms are produced in large quantities, Italian charm bracelet owners desire more individualized charms. The popularity of the bracelets has prompted a necessity for a less expensive form of production.
Laser technology has provided this less expensive and quicker yet reliable form of production. Laser charms are produced by a laser permanently etching a design on the surface of the stainless steel link. Most laser charms sell for less than each. However, laser technology also provides a means of complete customization. Individual customized charms can be produced for to each.
Further customization can be accomplished through the use of photographs. Photographs can be turned into charms through two methods. First, the photograph is mounted to the rectangular piece and sealed over. Second, the image can be transferred to the metal through a process known as dye-sublimation.
The trend of Italian charms has spread to other merchandise in recent years. The modular links can now be found on anklets, key chains, earrings and necklaces.
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